In India, the healthcare industry is changing. It is no longer just about treating diseases with medicines. Today, many pharma companies are focusing on preventive healthcare. This means they are helping people stay healthy and avoid getting sick in the first place. This new approach is making a big difference in the lives of many Indians.Let’s understand from Mr. Jeevan Kasara, Director & CEO of Steris Healthcare
What is Preventive Healthcare?
Preventive healthcare is all about stopping health problems before they start. It includes things like regular health check-ups, vaccinations, a healthy diet, exercise, and spreading awareness about diseases. The goal is to detect problems early and promote healthy living.
Why the Shift Towards Prevention?
India has a large population and a growing number of lifestyle diseases like diabetes, high blood pressure, and heart problems. These illnesses often develop slowly and can be managed or even prevented if caught early. By promoting prevention, pharma companies can reduce the burden on hospitals and doctors while improving the overall health of the nation.
What Are Pharma Companies Doing?
Many pharma companies in India are now investing in programs that focus on health education and early diagnosis. For example:
Health Awareness Campaigns: Companies are running campaigns to educate people about common health issues and how to prevent them. This includes spreading information about hygiene, nutrition, and lifestyle choices.
Free Health Check-up Camps: Some pharma companies organize free health check-up camps in villages and small towns. These camps help in early detection of diseases and make people more aware of their health.
Vaccination Drives: Vaccines are one of the best ways to prevent serious illnesses. Pharma companies work with the government and other organizations to conduct vaccination drives, especially for children and the elderly.
Digital Health Tools: Many companies are developing mobile apps and online platforms that help people track their health, book tests, and receive medical advice. These tools make healthcare more accessible, especially in rural areas.
Partnership with Government and NGOs
Pharma companies are also working with the government and non-profit organizations to support public health programs. For example, they help in running awareness programs about diseases like tuberculosis, anemia, and cervical cancer. Their support helps in reaching more people, especially in remote areas.
The focus on preventive healthcare is still growing in India. In the future, we can expect pharma companies to invest more in research, technology, and awareness. They will likely promote lifestyle changes, personalized health plans, and routine screenings.
Pharma companies in India are playing an important role in keeping people healthy, not just treating them when they are sick. Their efforts in preventive healthcare are a step towards a healthier India. By focusing on prevention, we can save lives, reduce medical costs, and build a stronger healthcare system for the future.
